Revision
Savannah college of art and design . dynamic typograhpy . Novemeber 2009
destroyING language
During the second half of Graduate Dynamic Typography, I was tasked with creating "environmental type." There weren't many rules to adhere to besides putting type in the world. After a lengthy brainstorming session, I decided to deconstruct type. I posed the question: What if type had an unbiased advocate or could react independently of human interaction? What would it do? I believed it probably wouldn't want to be associated with us.
After further refining of the concept, I concluded that it would be more interesting if there existed an external force that disliked type and went around destroying type on buildings. The result is an amalgamation of Cloverfield influence, renaissance machinery, and a dash of passive-aggressiveness. Blanketing all these points is an overtone that civilization is breaking down.
Director: Dan Chosich
Professor: Duff Young
Camera/Edit/Composite/Modeling: Dan Chosich
Music: Riceboy Sleeps - Happiness
Revision Making-of
Formally, this was the first time I had ever tried match-moving. I had four weeks to bring this idea to life. I spent two weeks preparing models and animation in Cinema 4D. The following is the outcome after two full weeks of trial and error, compositing, and sound design.
Revision: Process Book
