The primary objective involved creating captivating videos for apps and websites. To achieve this, the emphasis was placed on demonstrating how these platforms can enhance people's lives. Captivating the audience with visually stimulating content was particularly challenging, especially since the web itself might not seem inherently intriguing. Hence, a significant portion of the video focused on employing HDR device renders to provide viewers with a realistic depiction of how these applications would appear on their own mobile devices.

Narratively, the intention was to establish the Waypoint brand as an entity that exudes grandeur and platform inclusivity.